Saturday, April 14, 2012

SEOcial 2012

I've just spent a fair bit of time reviewing SEO (Search Engine Optimization).  For those unfamiliar with the term, think of it as online marketing.  Rather than getting people into a store, you're getting people to a webpage.

Background:  SEO is tricky!  It changes every time Google updates their search algorithm.  Each update effectively pulls the rug out from under all these online marketers.  But it's a worthwhile game to get into.